2015-01-26最新更新GMAT写作机经
Q27.财务软件公司
>>> 本月原始
作文：survey 一个公司的SmartPro software 在 professional 顾客里卖得最好 因为这款软件包含了很多advanced special features 所以公司决定在nonprofessional 客户 用的软件里添加这些。
features，并希望能够获得很好的sales
攻击: survey 本身sample 不具有代表性
错误类比：专业客户看重的是这些features 因为他们有能力去理解，普通客户可能无法接受这些功能。
>>> 考古
The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:
“Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.”
>>> 参考思路
1. 错误比较：他家的产品收专业人士欢迎是因为符合用户需求，the fact that competitor’s product is more popular with homeuser may contribute to the good user experience, integrated function, or beautiful user interface.
2. 无根据假设：把专业产品加到homeuser的软件中去一定能提高销量吗?用户可能因为功能太多，操作不便捷等原因不使用Smartpro的专业产品。
3. 因果关系：提高销量的办法不止是扩大使用群体，还可能是降价增加竞争力，研发多元化的产品等。
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