前程百利2015-02-07最新更新GMAT写作机经
Radio广告
>>> 本月原始
今天碰到的考题是说 the owner of Carlo's Clothing store 想要模仿 the music store at next block的宣传手法， the music store之前弄了个 radio advertising campaign，于是就造成了 foot traffic, 相比于music store去年的成绩呢，今年boost sales and profit了。然后说了这个clothing store 的past three years都干得不错，那个music store的老板要退休了 (貌似是这个意思我忘记了。。。)于是clothing老板也想来一个radio advertising来达到同样效果(这里我仔细看了一下，不是也想做一个campaign, 只说了radio advertising)。
>>> 考古原题
The following appeared in a memorandum from the owner of Carlo's Clothing to the staff:
"Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot's owners have apparently become wealthy enough to retire, profits at Carlo's Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot."
>>> 参考思路
1. 错误类比：DD music store与C的服饰店无可比性，不能说广告就适用C的服饰店。买cd的人也许经常通过radio了解歌曲，但是买衣服的人很少通过radio来了解衣服。
2. 无根据假设：不能根据人流量大就假设销售量增加，万一只是看一看不买呢？
3. 因果关系：没有说电台广告与业务量增长有必然因果关系。Other factors other than the radio advertisement that may contribute to the business growth of Disc depot should be considered and ruled out. 比如促销，请了明星做活动等等。
4. 错误比较-时间纵向：一年前好用不代表现在好用。
<< 完整机经版本点击下载：
以上就是百利天下出国考试向大家介绍的2015-02-07最新更新GMAT写作机经，正在准备GMAT写作的学生可以一起来看看上面的介绍。
您还可能关注：
