难易程度：★★
题目题材：食品，商业
gre argument 224题目：
The following appeared in a corporate planning memo at ABC Cereal Company, the makers of Better Bran cereal.
"Sales of Better Bran have declined in recent years, for reasons that management has now identified. First, Better Bran is a cereal with high sugar content, and recent research studies(1) have found that most consumers say they are concerned about the amount of sugar added to their breakfast cereal. Second, the price of Better Bran has increased by 5 percent(3) in each of the last three years(2,4,5). Therefore, to increase our company's profits we need to reduce the amount of sugar in Better Bran and lower Better Bran's price(6,7)."
提纲：
(1)We do not know if the consumers who responded to the study could represent the target customers of Better Bran.
(2)The decline in the sales of Better Bran may not necessarily result from its high sugar content and price.
(3)We need to know how much the price of Better Bran actually increased after adjustment for inflation.
(4)The author fails to consider if the cost of producing Better Bran has also increased during the same period.
(5)The author fails to inform us if the prices of cereals produced by other companies have also increased, and fails to make a comparison between the price of Better Bran with prices of other cereals.
(6)Adopting the author’s proposal alone might not sufficiently ensure increased profits.
(7)ABC can improve its profits by other means.
注：题目中括号里的数字表明这句话体现的是提纲中第几号缺陷。
