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见异思迁系列之巧用托福口语材料

信息来源:教学部  发布时间:2015-05-25

  在教学的这几年的时间里,我和学生说的最多的一句话就是:不要把托福的各个单项分开来学,一定要在学每个单项的时候都贯穿起来,举一反三,学会迁移。比如在做托福阅读的时候看到里边的好词好句可以积累下来供口语和写作用,在学综合口语的task4和6以及综合写作的时候要注意积累其中的事例以便他们能用于写作的事例列举中,然后我们还会发现阅读中积累的素材背景可以用于听力的文本理解中,种种迹象表明,托福的各个单项不是单一的存在的,我们一定要学会“嫁接”,学会见异思迁,巧用各类托福口语材料

  上次我以阅读的tpo10的第一篇Chinese Pottery中的第五段为例进行了说明,这次我以tpo3的综合口语的task6为例进行一下说明,这个也真实的发生在我学生的作文中。

  In advertising various strategies are used to persuade people to buy products. In order to sell more products, advertisers will often try to make us believe that a product will meet our needs or desires perfectly, even if it’s not true. The strategies that they use can be subtle, friendly forms of persuasion that are sometimes hard to recognize.

  In a lot of ads, repetition is a key strategy. Research shows that repeated exposure to a message, even something meaningless or untrue, is enough to make people accept it or see it in a positive light. You’ve all seen the car commercials on TV like, uh, the one that refers to its roomy cars over and over again. You know which one I mean. This guy is driving around and keeps stopping to pick up different people. He picks up three or four people. And each time, the narrator says, “Plenty of room for friends, plenty of room for family, plenty of room for everybody.” The same message is repeated several times in the course of the commercial. Now the car, the car actually looks kind of small, it’s not a big car at all, but you get the sense that it’s pretty spacious. You’d think the viewer would reach the logical conclusion that the slogan miss-represents the product, instead, what usually happens is that when the statement "plenty of room" is repeated often enough, people are actually convinced it’s true.

  Um, another strategy they use is to get a celebrity to advertise a product. It turns out that we’re more likely to accept an advertisement claim made by somebody famous, a person we admire and find appealing. We tend to think they’re trustworthy. So, uh, you might have a car commercial that features a well-known race car driver. Now, it may not be a very fast car, uh, it could even be an inexpensive vehicle with a low performance rating. But if a popular race car driver is shown driving it and saying, “I like my cars fast!” Then people would believe the car is impressive with its speed.

  这里边讲了两种广告策略,一重复:重复一句台词“很大的空间”很多次,结果重复的结果就是即使车本身没有那么大,最后观众也相信车是大的。

  二名人效应,利用名人的影响力进行广告,即使车再慢,但是如果赛车手说我喜欢我的车很快,观众也会相信车是快的。

  当我们学了这篇综合口语之后,我们遇上广告类的作文题目就可以进行迁移了。所以在碰到这样一个作文题目Do you agree or disagree with the following statement? Most advertisements make products seem much better than they really are.

  学生的第一个主体段是这么写的First of all, for the producers, the businessmen, many advertisements are dishonest for the sake of profit. The behavior of making advertisements superior to their products is reasonable, because their fanaticism of pursuit of interests is flowing in their veins. Without doubt, more perfect advertisements are made, more people will be attracted, and more products, consequently, will be sold. To achieve this purpose, hence, they will use many ploys. For instance, when car sellers manage to sell a kind of car, they perhaps will repeat "plenty of room" in their advertisements many times to convince viewers, though this car is not very spacious. Although it is a very simple strategy, it is of efficiency. What's more, they even can invite some famous stars, who appear in the advertisements and say something like that, "I enjoy its fast". As they have deep influence on the audience, many people will believe that, though this car is not as fast as they say. Therefore, many advertisements do not consist with their commodities.

  段落中标红的字体就是学生运用的学过的这个综合口语的内容,在这篇文章看来还是起到了论证的作用的。很不错。所以平时积累这样的素材,充分利用,考场上自然就会轻松自如一些了。

  今天我们就先以这篇综合口语为例,学习了如何将其运用到写作中~我们下次继续!更多托福考试 相关资料尽在前程百利。

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