前程百利小编为大家带来了关于现代旅游倾向网上消费的托福阅读材料。现代的旅游市场也离不开网络了，消费者会更加倾向于在网上寻求旅游信息和购买旅游产品。希望通过本材料大家可以了解到更多相关的背景知识。
As a tourism business you cannot ignore technology. If you do within a few years it’s likely that you won’t be in business any more.
Tourism has consistently been the highest performing category of online sales - and it continues to grow dramatically. In 2003 ordinary consumers in Europe spent 12.5 billion - billion - Euros (￡9 billion) online on holidays. By 2006 this had more than doubled rising to 26.9 billion Euros (￡20 billion).
Why do customers use the internet?
There are a number of reasons consumers like using the internet to buy holidays travel and related products. This is what customers themselves say:
1. "It’s easy." Customers can keep on searching for exactly what they want just by clicking. No waiting for brochures or making phone calls. No feeling committed because they’ve spoken to a human. If the tourism product - or the other things to do and see in the area - aren’t right they just move on. For international customers particularly the internet lowers barriers: they can take their time over desc<x>riptions do online currency conversions and check their travel arrangements before committing.
2. "It’s 24 hour." Customers can search and book when it suits them all from the comfort of their own home with a mug of coffee or a glass of wine.
3. "The whole party can get involved." There’s no dragging the kids to the travel agents or tearing pages out of a brochure to send to Aunty Jean. Groups of friends in different places can all look at the same thing at the same time making it easy to confer.
4."You can see what you’re getting." In the past a holiday was one of those things you couldn’t try before you buy. Now you can look at lots of pictures and importantly read reviews of people who’ve been there before. This comfort factor - of seeing what you’re going to get and being reassured by recommendations - is a major driver in turning browsers to bookers.
5."You can plan all the different elements." Day to day life has never been busier. When people take a break they want to feel they’ve got the most out of it. The internet gives them the power to research where they are going to stay where they might eat the places they might visit the opening times prices and routes. Even if they don’t book it all in advance this power to ‘visualise’ their stay is another key driver in actually making the purchase.
6. "You can get a good deal." Tourism consumers are no different to any other they want the right product at the right price. This doesn’t mean they want the cheapest - most customers are prepared to pay within their budget for the right quality and service - but they do want to feel reassured they aren’t paying over the odds. The internet easily allows them to compare prices and feel confident they are getting the right deal.
以上就是前程百利小编为大家带来的托福阅读材料，平时的阅读练习是托福考试阅读备考的重要一环。希望大家利用好每份材料，尽可能多地从中获取知识。预祝大家托福考试取得好成绩。
