在某项关于超能力的调查中，很多想要的能力就是希望自己可以读懂自己的心理，这在一定程度上固然反应了现代社会人和人之间信任度下降的问题，但是也在另一方面表现了读懂别人心理的重要性。本次前程百利小编要和大家分享的是托福口语考试中的一个关于读懂心灵的故事，现在就跟着前程百利小编一起来看看这则托福口语备考资料吧!
Now listen to part of a lecture in a Psychology class. The professor is discussing advertising strategies.
Professor (female)
In advertising various strategies are used to persuade people to buy products. In order to sell more products, advertisers will often try to make us believe that a product will meet our needs or desires perfectly, even if it’s not true. The strategies that they use can be subtle, friendly forms of persuasion that are sometimes hard to recognize.
In a lot of ads, repetition is a key strategy. Research shows that repeated exposure to a message, even something meaningless or untrue, is enough to make people accept it or see it in a positive light. You’ve all seen the car commercials on TV like, uh, the one that refers to its roomy cars over and over again. You know which one I mean.
This guy is driving around and keeps stopping to pick up different people. He picks up three or four people. And each time, the narrator says, “Plenty of room for friends, plenty of room for family, plenty of room for everybody.” The same message is repeated several times in the course of the commercial. Now the car, the car actually looks kind of small, it’s not a big car at all, but you get the sense that it’s pretty spacious. You’d think the viewer would reach the logical conclusion that the slogan miss-represents the product, instead, what usually happens is that when the statement "plenty of room" is repeated often enough, people are actually convinced it’s true.
Um, another strategy they use is to get a celebrity to advertise a product. It turns out that we’re more likely to accept an advertisement claim made by somebody famous, a person we admire and find appealing. We tend to think they’re trustworthy. So, uh, you might have a car commercial that features a well-known race car driver. Now, it may not be a very fast car, uh, it could even be an inexpensive vehicle with a low performance rating. But if a popular race car driver is shown driving it and saying, “I like my cars fast!” Then people would believe the car is impressive with its speed.
一.在这篇文章中有很多非常重要的词汇，现在就跟着前程百利小编一起来看看吧!
(1)和心理有关系的词汇
1. psychology：n. 心理学;心理状态
Computer science, engineering, mathematics, psychology, science education and social sciences are not eligible for this Fellowship.
2. desire：n. 欲望;要求，
I had a strong desire to help and care for people.
3. persuasion：n. 说服;说服力;信念;派别
Only after much persuasion from Ellis had she agreed to hold a show at all.
4. recognize：vt. 认出，识别;承认
The receptionist recognized him at once.
5. repetition：n. 重复;背诵;副本
Today the city government has taken measures to prevent a repetition of last year's confrontation.
6. convince：vt. 说服;使确信，使信服
That weekend in Plattsburgh, he convinced her to go ahead and marry Bud.
(2)对于解题有重要作用的词汇
1. advertising：n. 广告;广告业;登广告
On the corporate version, the back side is blank but could one day sport advertising.
2.strategy：n. 战略，策略
The energy secretary will present the strategy tomorrow afternoon.
3.persuade：vt. 说服，劝说;使某人相信;
We're trying to persuade manufacturers to sell them here.
4. advertiser：n. 广告客户;刊登广告的人
When will advertisers stop bombarding women with images of unattainable beauty?
5. meet：vt. 满足;遇见;对付
He suggested that the current arrangements for the care of severely mentally ill people are inadequate to meet their needs.
6. subtle：adj. 微妙的;精细的;敏感的;狡猾的;稀薄的
I even began to exploit him in subtle ways.
7. commercial：n. 商业广告
Turn the channel – there are too many commercials.
8. spacious：adj. 宽敞的，广阔的;无边无际的
Built in 1903, it was renovated in 2008 to provide 24 spacious apartments and four penthouses.
二.那么还有哪些单词是经常在心理学中应用的词汇呢?
1.soul：n. 灵魂;心灵;
She went to pray for the soul of her late husband.
2. philosopher：n. 哲学家;哲人
Carlos was something of a philosopher.
3.empiricism：n. 经验主义;经验论
He was an unswerving empiricist with little time for theory.
4.positivism：n. 实证主义;
By far the most popular idea is the positivist one that we should keep only the facts.
5.behaviourism：n. 行为主义
Animal behaviourists have been studying these monkeys for decades.
6.humanistic：adj. 人文主义的;
Religious values can often differ greatly from humanistic morals.
以上就是前程百利小编要和大家分享的一些托福考试中的常用词汇，希望可以帮助大家备考。如果想了解更多托福考试资讯，欢迎登陆前程百利论坛，最后预祝每一位考生都能考出好成绩。
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