俗话说：授之以鱼不如授之以渔，得到鱼的最好的办法还是自己学会钓鱼。本次前程百利小编就来和大家分享一下在托福综合口语考试中心理类话题的解题方法，希望这则托福口语备考资料可以帮助大家在托福口语考试中取得好成绩!
Now listen to part of a lecture in a Psychology class. The professor is discussing advertising strategies.
Professor (female)
In advertising various strategies are used to persuade people to buy products.① In order to sell more products, advertisers will often try to make us believe that a product will meet our needs or desires perfectly, even if it’s not true. The strategies that they use can be subtle, friendly forms of persuasion that are sometimes hard to recognize.
②In a lot of ads, repetition is a key strategy. Research shows that repeated exposure to a message, even something meaningless or untrue, is enough to make people accept it or see it in a positive light. You’ve all seen the car commercials on TV like, uh, the one that refers to its roomy cars over and over again. You know which one I mean.
This guy is driving around and keeps stopping to pick up different people. He picks up three or four people.③ And each time, the narrator says, “Plenty of room for friends, plenty of room for family, plenty of room for everybody.” The same message is repeated several times in the course of the commercial.④Now the car, the car actually looks kind of small, it’s not a big car at all, but you get the sense that it’s pretty spacious. You’d think the viewer would reach the logical conclusion that the slogan miss-represents the product, instead, what usually happens is that when the statement "plenty of room" is repeated often enough, people are actually convinced it’s true.
Um, ⑤another strategy they use is to get a celebrity to advertise a product. ⑥It turns out that we’re more likely to accept an advertisement claim made by somebody famous, a person we admire and find appealing. We tend to think they’re trustworthy. So, uh, you might have a car commercial that features a well-known race car driver. Now, ⑦it may not be a very fast car, uh, it could even be an inexpensive vehicle with a low performance rating. But if a popular race car driver is shown driving it and saying, “I like my cars fast!” Then people would believe the car is impressive with its speed.
一.范文：
范文
The professor talks about two strategies that are used in TV ads that will make them more convincing. One strategy is repetition, when people hear something often enough, the message becomes positive. Take a car ad for example; the narrator says “plenty of room for everyone” for many times, although the car is small, eventually people will start to think that the car is fairly big. The second strategy is using a celebrity to advertise a product because people tend to believe someone famous. A race car driver who says “I like my car fast!” might actually make people think the car in the ad to be pretty fast, because we find them trustworthy.
二.重要句型
1.①表明这篇文章是关于商场中的广告是如何研究消费者心理的。in order to为了，make sb. do让某人做某事，是固定搭配。believe之后that引起了宾语从句。做广告的人经常用很多办法，让广告看起来符合我们的愿望。
2.②表明了商场使用的第一个策略，repetition重复。这是需要我们特别注意的地方，也是答案中的答题要点。经常出现的广告即使有些地方是没意义或者是虚假的，仍然足够让人们相信它是真的。shows that中的that引起了宾语从句，在宾语从句中，repeated exposure to a message是从句中的主语，is是系动词。accept it or see it是并列成分。
3.③用具体的实例来解释商场中的策略，repetition，在广告中一直强调空间很大。空间大在广告中一直重复的出现。
4.④中表现了广告中即使有不真实的地方但是依然让你觉得广告说的是真的。例子是车骑士本来不大，但是因为在广告中的一直重复，所以你觉得它很大，kind of有点儿;有几分
，get the sense that中的that引起了定语从句，修饰sense。
5.⑤表现了厂商经常使用的另一个手法，用名人来代言。they use做定语从句，修饰strategy。
6.⑥中it turns out that，原来是，结果是，固定搭配。that引起的从句中的主句是we’re more likely to accept an advertisement claim，made by somebody famous过去分词做后置定语，修饰claim。
7.⑦中表明运用名人效应，虽然车可能没有那么快，但是消费者仍然相信车非常快。具体的说明了这个效应的作用和结果。
三.解析
1. Listening keys.
(1.1) Main idea: two persuasion strategies that are used in advertising.
(1.2) First: repetition.
(1.2.1) Example: car ad, someone drives around, narrator keeps saying “plenty of room for everyone”.
The audience will think the car is big although it’s small.
(1.3) Second: using celebrities.
(1.3.1) Example: car ad, famous race car driver drives a slow car, people will think the car is pretty fast because people find famous people trustworthy and appealing.
四.模板
The professor talks about two strategies that….
One strategy is …
The second strategy is …
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