你有没有过这种经历，在电视上看广告，觉得某个产品的作用挺好的，但是落实到现实中，当你购买了它，也许根本就不是你想的那样，那么我们是被什么诱惑了呢?现在就跟着前程百利小编一起来看看这则托福口语题目吧!希望这则托福口语词汇解析可以帮助大家在托福口语考试中取得好成绩!
Reading Part:
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing.
Target marketing is the strategy of advertising to smaller, very specific audiences –audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.
Listening Part:
Now listen to part of a lecture on this topic in a marketing class.
Professor(male) Nowadays something you notice more and more is television commercials that are made specifically for certain television programs. So, let's say, uh, a company wants to sell a telephone, a cell phone. Now during TV shows that young people watch, you know shows with pop music or teen serials, they create a commercial that emphasizes how fun the phone is. You know, the phone has bright colors and they show kids having a good time with their friends. And, well, the company wants the kids watching TV at this time to want to buy this phone, this phone that’s made especially for them.
But, the same company will make a different commercial to be shown during, say, a program about business or a business news show. Now, for this group of people, business people, the company will have to show how efficient their phone is, how it can handle all business easily and maybe even save money. And here is the thing: it’s basically the same phone. The company has just made two different commercials to appeal to different groups of people.
一.首先我们来看一下在文章中有利于我们解题的一些词汇
(1)和经济有关的一些词汇
1.target marketing：目标市场营销
That's incredibly valuable to advertisers, who can use that data for target marketing.
2. advertiser：刊登广告的人
Anheuser-Busch InBev, long the dominant advertiser in the game, will again be back this year.
3. effective：adj. 有效的，起作用的;
Option is an effective tool of risk management.
4. television commercial：电视广告
His wife Patti recently took a job selling insurance, and Mr. Blagojevich appeared in a television commercial pitching pistachios.
(2)对于解题有帮助的一些词汇
1. trend：n. 趋势，倾向;走向
This is a growing trend.
2. strategy：n. 战略，策略
The energy secretary will present the strategy tomorrow afternoon.
3. potential：adj. 潜在的;可能的
The company has identified 60 potential customers.
4. emphasizes: vt. 强调，着重
But it's also been emphasized that no major policy changes can be expected to come out of the meeting.
5. handle: vt. 处理;操作;
I turned the handle and found the door was open.
6. appeal: vi. 有吸引力，迎合爱好;
On the other hand, the idea appealed to him
二.接下来我们再来看一下在这类问题中还经常出现哪些单词吧!
1.advertising agency：广告公司;广告商
She completed a law degree and married Naftali Shpitzer, who now owns an advertising agency.
2. advertising budget：广告预算
Obama is spending roughly 60 percent of his total advertising budget on negative advertising.
3. advertising cost：广告成本
This kind of instant advertising cost Tilted Media, the Illinois company that registered the site, nothing.
4. advertising effect：广告效果
There would be broadcasts and advertising to this effect
5.full-page advertisement：整版广告
The latest issue of the Economist magazine has a full-page advertisement inviting tenders for the project.
6. advertisement index：广告目录
Compared with the international brands, judging by the index system, our national brands all performed much better both on market behavior and advertisement effect
7.banner advertisements：横幅广告
Web users are just not as interested in clicking on banner advertisements as they used to be
8. advertising slogan：广告口号
So, if you are just repeating your advertising slogan over and over, your fans will likely tune you out
以上就是前程百利小编要和大家分享的托福口语中关于广告类的一些词汇，希望可以帮助大家备考。如果想了解更多考试资讯，欢迎登陆前程百利论坛，最后预祝每一位考生都能考出好成绩。
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