当今社会，竞争日趋激烈，很多商家为了打出知名度，卖出货物，会使用各种各样的营销方式，你知道娱乐营销吗?你知道这种销售方式中经常使用的词汇有哪些吗?现在就跟着前程百利小编一起来看看这则托福口语词汇吧!希望可以帮助大家扩展托福词汇，提升托福口语备考能力!
Reading Part:
Entertainment Merchandising
An effective, widely used marketing practice in the entertainment industry is entertainment merchandising. Entertainment merchandising is a form of marketing in which the brand or image from one product is also used to sell another. The practice of entertainment merchandising often occurs in connection with movies and television shows, especially those associated with children. For example, the success of a popular children’s television show may result in the marketing of toys that are designed to look like characters in the show. Or the satiation may be reversed when a children’s television show is written to include characters that are based on already-popular toys.
Listening Part:
Now listen to a lecture from a marketing class.
(male professor): Ok, so I’ve actually got a few different examples of this. You know, uh, when I was a kid, a character named Action Hero was really popular with my friends and me. We would always watch the Action Hero program on television every week and played games pretending we were strong and powerful as he was. Then pretty soon we began seeing these small Action Hero figures in all the stores. And, well, we all just had to have them. I mean, we've been watching the television show for so long that it seemed only natural to want to own toys, too.
Well, I finally grew up and left Action Hero television program and toys behind. But, now, I have a 7- year-old daughter who watches television a lot and also like to play with her toys. And lately her favorite toy is a cute little baby doll with a big round face and lots of curly hair named Rosa. All my daughter' s friends have Rosa dolls, too.
And they enjoy going to each other’s houses to play with them. Then a few weeks ago, my daughter came running up to me all excited because she just heard that there is going to be a new television program on every week with the doll, Rosa, as the main character. So naturally she and all her friends have begun watching the show. And it’s already very popular, as popular as the toy doll.
Question:
Using the examples from the lecture, explain the concept of Entertainment Merchandising.
一.在资料中有一些常用的托福词汇，现在就跟着前程百利小编一起来看看吧!
(1)关于营销的词汇
1. entertainment merchandising：娱乐营销
2. marketing practice：营销实践
The dissertation provides highly operational means for the marketing practice of residential property.
3. entertainment industry：娱乐业
Los Angeles is a company town, she explained, and the company is the entertainment industry
(2)可以帮助我们解题的重点词汇
1. effective：adj. 有效的，起作用的;
Simple antibiotics are effective against this organism.
2. connection：n. 连接;关系;连接件
With popularizing of Internet,more connection are built among all kinds of organization.
3. associate：vi. 交往;结交
Through science we've got the idea of associating progress with the future.
4. satiation：n. 饱满;饱食;满足;厌腻
This practice stretches mealtime, makes less food seem like more and gives the body time to achieve satiation.
5. reverse：vi. 倒退;逆叫
They have made it clear they will not reverse the decision to increase prices.
4. pretend：vt. 假装，伪装
She can sunbathe and pretend she's in Cancun.
5. naturally：adv. 自然地
When things go wrong, all of us naturally feel disappointed and frustrated.
6. character：n. 性格，品质;特性;角色
The film is autobiographical and the central character is played by Collard himself.
7. powerful：adj. 强大的;强有力的
You're a powerful man – people will listen to you.
8. figure：n. 数字;人物
The movement is supported by key figures in the three main political parties.
二.那么关于市场影响的还有哪些常用词汇呢?
1.absorption of cost: n.成本分配
That material showed the characteristics of good sound absorption, low cost of preparation and non-pollution to the environment.
2. accessibility：n. 易接近;可亲;可以得到
So what does accessibility have to do with images?
3.account management policies：客户管理策略
Putting in place policies and regulatory frameworks for water management that take into account both public health and ecosystem needs
4.acquisition new-product development strategy：新产品开发收购战略
5.adaptation to market variations：适应市场变化
6.adaptive positioning：适应性定位
Fuzzy control and adaptive inverse control using in the micro-positioning system are introduced.
7. allowance：n. 津贴，零用钱;允许;限额
She gets an allowance for taking care of Amy.
8. alteration：n退换
Her jacket was at the boutique waiting for alteration.
9. audiences：n. 受众
Say's writings reached a wide audience during his lifetime.
10.brand strategy :n 品牌化战略
But can a fun brand strategy survive such a gloomy retail outlook?
以上就是前程百利小编要和大家分享的在托福口语考试中关于营销的一些词汇，希望可以帮助大家备考。如果想了解更多考试资讯，欢迎登陆前程百利论坛，最后预祝每一位考生都能考出好成绩。
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