托福口语考试中关于营销类的话题该怎么答题呢?阅读和听力中的的答题关键信息该怎样提取呢?现在就跟着前程百利小编一起来看看这则托福口语解析吧!希望可以帮助大家提升摘取有效信息的能力,在托福口语考试中取得好成绩!
Reading Part:
Entertainment Merchandising
①An effective, widely used marketing practice in the entertainment industry is entertainment merchandising.
②Entertainment merchandising is a form of marketing in which the brand or image from one product is also used to sell another. The practice of entertainment merchandising often occurs in connection with movies and television shows, especially those associated with children. For example, the success of a popular children’s television show may result in the marketing of toys that are designed to look like characters in the show. Or the satiation may be reversed when a children’s television show is written to include characters that are based on already-popular toys.
Listening Part:
Now listen to a lecture from a marketing class.
(male professor): Ok, so I’ve actually got a few different examples of this. ③You know, uh, when I was a kid, a character named Action Hero was really popular with my friends and me. ④We would always watch the Action Hero program on television every week and played games pretending we were strong and powerful as he was.
⑤Then pretty soon we began seeing these small Action Hero figures in all the stores. And, well, we all just had to have them. I mean, we've been watching the television show for so long that it seemed only natural to want to own toys, too.
Well, I finally grew up and left Action Hero television program and toys behind.⑥ But, now, I have a 7- year-old daughter who watches television a lot and also likes to play with her toys.
And lately her favorite toy is a cute little baby doll with a big round face and lots of curly hair named Rosa. All my daughter' s friends have Rosa dolls, too.
And they enjoy going to each other’s houses to play with them. ⑦Then a few weeks ago, my daughter came running up to me all excited because she just heard that there is going to be a new television program on every week with the doll, Rosa, as the main character. So naturally she and all her friends have begun watching the show. And it’s already very popular, as popular as the toy doll.
Question:
Using the examples from the lecture, explain the concept of Entertainment Merchandising.
一.范文
In the lecture, the professor talks about entertainment merchandising which is a form of marketing in which the brand or image from one product is also used to sell another. In the first example, the professor talks about a character called the Action Hero, when he was a kid, the TV show was very popular, so when he and his friends saw little Action Hero figures in the stores, they all had to buy them. And he talks about his daughter in the second example, her favorite toy is a doll called Rosa, she and her friends play with the doll all the time. Not long ago, the kids discovered that there will be a new TV program which is about Rosa. She and her friends were very excited and all began watching the show.
二.重点句型
1. ① 主语是An effective, widely used marketing practice in the entertainment industry ,is是系动词,entertainment merchandising.在句子中做的是表语。这句话的主干是An effective, widely used marketing practice is entertainment merchandising.use过去分词修饰marketing practice。在文章的开头引出了教授要论述的名词是entertainment merchandising.
2. ②主干是Entertainment merchandising is a form of marketing ,in which是介词+关系代词的定语从句,修饰的是marketing .这句话给Entertainment merchandising 下定义,在阅读文章中对于某些单词下定义的地方是需要大家特别注意的。这句话的意思是娱乐商品化是一种营销的方式,在一个领域中的商品也可以用在另一个领域,在另一个领域中卖出去。
3. ③在听力中,教授用具体的例子来解释说明阅读中的定义。when引起了时间状语从句,主干是a character named Action Hero was really popular with my friends and me.主干中的主语是a character,was是系动词,named过去分词作后置定语修饰Action。在我小的时候,Action非常的流行。这是作者所举的第一个例子。
4. ④中的主干是We would always watch the Action Hero program and played games. pretending现在分词表示伴随,假装。我们经常在电视中看到the Action Hero,在生活中我们也经常模仿他。这句话具体的介绍了the Action Hero出现的具体的情况。这是作者举例的细节,是需要大家注意的地方。
5.⑤主干是we began seeing these small Action Hero figures in all the stores 。我们开始在商店中看到the Action hero.原本只是在电视中出现的虚拟的人物,出现在了我们的生活之中,和阅读中关于Entertainment Merchandising的定义不谋而合。
6. ⑥主干是I have a 7- year-old daughter ,who引起了定语从句,修饰daughter。watches和 likes 是并列成分,我有一个七岁的女儿,她经常看电视也喜欢和她的玩具玩。这是作者所举的第二个例子,在听力中为了证明作者的论点而举的例子是需要大家注意的。
7. ⑦ because 引起了原因状语从句,that引起了宾语从句,there be句型表示存在。be going to do即将做,将要做某事。几个星期之前,我的女儿很高兴的给我说,她刚听到一个消息,将有一个新的电视节目在每周都将要上演,而她喜欢的洋娃娃将作为主人公。这也和Entertainment Merchandising的定义相符合。本来洋娃娃只是一个玩具,但是现在她出现在了电视节目中。
三.解析
1. Reading key.
(1.1) Term: Entertainment Merchandising.
(1.2) Definition: Entertainment merchandising is a form of marketing in which the brand or image from one product is also used to sell another.
2. Listening.
(2.1) Example 1: Action Hero.
(2.1.1) Professor watched Action Hero TV shows when he was young.
(2.1.2) He and his friends saw Action Hero toys in the store.
(2.1.3) They all had to have the toy because of the TV show was so popular amount them.
(2.2) Example 2: Rosa Doll.
(2.2.1) Professor’s daughter loves to play with a cute little toy doll.
(2.2.2) One day they find out there will be a TV show that’s about Rosa.
(2.2.3) They all began watching the show because they’ve been playing with toy for so long.
四.模板
In the lecture, the professor talks about
In the first example, the professor talks about
And he talks about
in the second example
以上就是前程百利小编要和大家分享的关于托福口语中营销类的话题的解题思路,希望可以帮助大家备考。如果想了解更多托福考试资讯,欢迎登陆前程百利论坛,最后预祝每一位考生都能考出好成绩。
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