TPO是托福备考的必备材料,很多例题都是托福考试的原题,在此前程百利考试小编为考生分享一篇托福写作满分范文:广告,希望对考生托福写作有所帮助。
Most advertisements make products much better than they really are.
I strongly agree to the statement that most advertisements makes theproducts presented much better than they really are, and points below supportsmy idea.
An essential reason concerns the nature of advertising – advertisers, inmost cases, would only make products seem better than they really are, not theother way around. Since the ultimate aim of advertising is to persuade peopleinto buying something, and people would natually be attracted by something thatis desirable rather than repellent, advertisements are certainly made to displaya more attractive image of products. Therefore, customers would first begraviated towards the virtual product that is somewhat dishonestly pictured byadvertisers, then desire to own it, and eventually purchase it. In this way, thedesire of consumers is satisfied, the purpose of production achieved, and theadvertising process completed.
But the norm that a “good” product is advertised as a “better” one is oftenchallenged or even reversed – that is, unscrupulous businessmen make use ofadvertising to sell inferior products, which raises a moral question. Forexample, my mother was once attracted by a commercial of a encyclopedia whichwas claimed to be the one and only complete version of several ancient Chinese documents.
She rushed to the shop and bought this “limited version” at aeye-popping price, and regarded it as one of the most precious things in ourhouse. However, a few months later she found the same version was sold in bulkat another shop at an unbelievably low price, which annoyed her for quite a longtime. We can learn from the experience that we should not always trust theadvertisements that are apparently exaggerating products, and keep alert in theswarm of television commercials.
However, the notion that “advertisement always make us disappointed”sometimes results from consumers' unrealistic expectation of products.Advertising easily makes people to imagine “perfect” products which are notrealistic at all, but consumers would rather keep this unreasonable hope. Then they would be inevitably disappointed by the actual products which cannot be soperfect, and attribute the cause to advertising. But it is actually theunrealistic expectation that eclipses any product, because a perfect image is absolutely subjective and could not even be realized. For example, I once signedup for a group tour toLantaoIslandinHong Kong, being attracted by the beautifullandscape pictures posted in the advertisements. But later on in the journey Iwas disappointed because actual scenery was never as attractive as what I hadexpected to see. Therefore, an unrealistic expectation is to be avoided inmaking any buying decision.
In conclusion, advertisements do make products seem much better than theyreally are, as a result of commercial propaganda and our unrealistic hopeimposed on products. A better solution would be that both consumers and sellerskeep a more realistic point of view, and avoid unreasonable selling or buying behavior.
以上就是前程百利考试小编要为考生分享的托福写作满分范文:广告,希望对考生有所帮助,考生也可以登录前程百利论坛了解更多出国考试资讯,最后预祝考生取得满意的成绩。
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