百利天下2015-01-16最新更新GMAT写作机经
31.Park Hill商业计划
>>> 本月原始
(以下全部是代号，大家意会即可)讲有个投资公司发现一个Hill地区，A，B，C三个公司过去两年都在增长。于是提议，在Down地区也建立对应行业的A’，B’，C’三个公司。而且提议，要把这三间公司绑定起来，如果某一个顾客光顾了其中两间公司，就可以在第三间公司拿到substantial discount，这样一来可以增加每间公司的利益，也能maximize这投资公司的利益。
>>> 考古原题
The following appeared as part of the business plan of the Capital Idea investment firm:
"Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases over the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o'-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return."
>>> 参考思路
1. 错误类比：PH地区与I地区不同，在PH地区成功的business在I地区不一定成功，人口，habit等不同。
2. 因果关系：即使这三种business会成功，那么这特定的三家店也不一定能成功，还要看该店的经营、销售、服务等等。
3. 无根据假设：即使捆绑三个店，顾客也不一定会每个店都去消费。
4.Profit除了与销售量有关，与成本也有关，不能单纯因为去的人可能增加就认为profit会增加，还要考虑成本、折扣等等。
>>> 参考范文
The argument states that if by motivating customers to patronize all three Businesses of Capital Investment, the profitability of each business will increase and maximize return for Capital investment.To achieve this the firm proposes to initiate a program where if a customer patronizes two of the Businesses , he will receive substantial discount on the third. However there are several assumptions that the argument is based on for which it does not give sufficient evidence.
Firstly, The argument assumes that people will not otherwise go to all the three places if they go to the two places. There is no evidence to support this assumption. For example, certain demographic groups may enjoy watching theatre, playing golf and may like to eat out as well frequently. They may not select two out of the three. So by giving them heavy discount on something that they would have anyways chosen may actually negatively impact the profits.
Secondly, the argument gives the example of the success of the three businesses in the Park Hall district. However it does not clearly state the reasons behind the success of the businesses there. It appears that Capital Idea selected these businesses to invest specifically for the unique combination which they found to be successful in Park Hill district. If this is the case then the three businesses are complementary to one another and hence they will succeed as a group. So there seems no reason to explicitly ask customer to patronize the three at the cost of a discount.
In conclusion the argument is flawed for the above mentioned reasons. It can be strengthened if more evidence is given to substantiate why the proposed program would work. Without these the argument remains unconvincing and open to debate.
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