本节课的主要内容是GMAT阅读话题分类中的市场营销类话题文章分析，教大家如何对文章结构进行分析，并正确分析文章句子提取有效信息，顺利解答此类型的文章题目。快速提升GMAT阅读能力必备题材分析之市场营销类，一起去看看吧。
市场营销类文章的背景介绍
市场(market)的定义：
狭义上的是指买卖双方进行商品交换的场所。
广义上的市场是指为了买和卖某些商品而与其他厂商和个人相联系的一群厂商和个人。市场的规模即市场的大小，是购买者的人数。
市场营销(marketing)涉及到其出发点是指满足顾客的需求，还涉及到以何种产品来满足顾客需求，如何才能满足消费者的需求，即通过交换方式，产品在何时、何处交换，谁实现产品与消费者的连接。可见，市场营销的核心概念应当包含需求(demand)及相关的欲求(wants)、需要(need)，产品(product)及相关的效用、价值和满足(utility value satisfaction)交换(exchange)及相关的交易(transaction)和关系(relationship)，市场(market)、市场营销(marketing)及市场营销者(marketer)。
Since the first of the year, Microsoft shares have picked up more than 20% in gains, handily beating out the 11% rise for the S&P 500. The stock crossed the $32 mark last month to set its highest range in more than four years and has put in one of the best performances of the year among other large-cap tech stocks — second only to Apple AAPL.
“A couple of things are happening,” said Richard Williams, senior software analyst with Cross Research. “Last September and October, the level of skepticism about Microsoft had probably been at an all-time high. But the market has changed.” Williams says that a big part of what has changed is that Microsoft has a lineup of new products slated to be released this year that offer the promise of the company regaining some of its lost status as an innovator in the technology market for both consumers and businesses.更多相关内容请点击》快速提升GMAT阅读能力必备题材分析之种族人权类。
词汇与表达：
Pick up捡起;获得;收拾;不费力地学会,好转，改善
Handily adv. 方便地;敏捷地;灵巧地
Range n. 范围;幅度;排;山脉
Skepticism n. 怀疑论;怀疑的态度
Lineup n. 阵容;一组人;电视节目时间表
Slate vt. 铺石板;严厉批评某人;计划，预定
Regain vt. 恢复;重新获得;收回
Status n. 地位;状态;情形;重要身份
Innovator n. 改革者，创新者
The S&P 500 标准普尔500指数
Large –cap tech stocks 大型科技股
句子分析：
1. The stock crossed the $32 mark last month to set its highest range in more than four years and has put in one of the best performances of the year among other large-cap tech stocks — second only to Apple AAPL.
句子主干The stock crossed the $32 mark and has put in。。。and构成并列句。
2. Williams says that a big part of what has changed is that Microsoft has a lineup of new products slated to be released this year that offer the promise of the company regaining some of its lost status as an innovator in the technology market for both consumers and businesses.
句子主干Williams says，that引导宾语从句，主体a big part is that系表结构，第二个that引导定语从句，修饰new products。
参考翻译：
自第一季度开始，微软公司收益上升了20%以上，超过了标准普尔指数11%。上个月，其股票超过了32美元，是四年多来的最高值，也是今年大型科技股中表现最好的一支，仅次于苹果公司。“这段时间发生了一些事情”，理查德·威廉姆斯说，“去年9、/1月份，对微软公司的怀疑达到了顶峰，但市场已经变了”。威廉姆斯说，最大的改变就是微软公司会在今年发布一系列新产品，这使得微软公司重新获得了它在消费者和商业中所失掉的作为科技市场创新者的地位。
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