下面就让小编来为大家介绍一下这篇托福听力TPO11学习笔记的相关内容吧，这是小编的一些见解，以便帮助大家更加充分的理解TPO真题，希望能够给正在准备托福听力的考友们带来帮助。
一、难词注解
Systematic adj. 系统的;体系的;有系统的;[图情] 分类的;一贯的，惯常的
Billboard n. 广告牌;布告板vt. 宣传;介绍
Avenue n. 大街;林荫大道;[比喻](达到某物的)途径，手段，方法，渠道
non-holiday n. 假日;节日;休息日vi. 外出度假
disastrous adj. 灾难性的;损失惨重的;悲伤的
Target n. 目标;靶子vt. 把……作为目标;规定……的指标;瞄准某物
二、长难句分析
The owner thought that may be if they give something away for free with each purchase, then more people would come buy soup.店主觉得应该在每个客户消费的时候给一些赠品，这样就会有更多的人来。
难词释义：
Purchase n. 购买;紧握;起重装置vt. 购买;赢得vi. 购买东西
难句类型：
宾语从句，从句又包含一个条件状语，give something away for free 是赠品的意思
三、考题对应考点
12. Professor: Now let’s look at how you can successfully call attention to the service or product you want to sell.强调原则，Now后面的内容就是主旨，所以选择C.
13. Professor: To succeed, you’ve got to develop a systematic approach. If you don’t come up with a system, a…a plan, you risk making decisions that waste money or even drive away potential customers.【If you don’t come up with a system】后面的内容就是没有计划好的结果，所以答案为 B、D。
14. Professor: And you need to figure out which media you should advertise through, which media will reach your intended audience, your market. So you do research, trying to determine which media will reach the most potential customers for the lowest cost. For instance, if you have a product that…oh, say, teachers would like, then teachers are your market, so you ask yourself, what magazines do the majority of teachers read?举例原则，要理清例子所要表达的含义，教授上一段在讲【you need to figure out which media you should advertise through】，下一段以【For instance】开头，用教师来举例，就是为了解释前面教授说的内容，所以答案选择B.
15. Professor: You have an advertising budget to spend, but how do you spend it wisely? Again, research is the key. (……)Like… maybe you are advertising sports equipment, and you’ve been spending most of your budget during the holiday season when people buy gifts for each other. Now, in theory, that…that would seem a great time to advertise, but maybe research shows that you are wrong, that the customers who buy sports equipment tend not to give it as a holiday gift, but wanna use it themselves.问答原则和举例原则，教授在上一段中提出【research is the key】而后举出了体育器材的例子，举例是为了论证自己的观点才提出的，提示答案【research】相关，再看例子的主旨，是【research】与【theory】的冲突。故可以选出答案 D.
16. Professor: What you want to say about your product? Why buying it will make the customers’ life easier, or safer, or better somehow. Whatever the message is, make sure you get it right. Let me give you an example of not getting it right. You are gonna love this one. There was this soup shop.问答原则和举例原则,举例子之前所提出的就是教授想要论述的观点。答案是 C.
17. 重听部分: You are gonna love this one.
Professor: Let me give you an example of not getting it right. You are gonna love this one.此题需要注意教授的语气，是非常轻松欢快的，在说话之前夹杂着教授的笑声。暗示这个例子是一个非常幽默学生一定会喜欢的例子，她也非常愿意、想要与大家分享。语气词是关键，所以选择A.
听力文本结构框架：
这篇文章主要讲的是如何成功为你想卖出的服务或商品吸引注意力。首先要了解自己的客户群体即市场，而且要知道打广告的时间以及正确的选择宣传媒体;正确的消费和投资;以及怎么正确宣传商品。
以上就是小编的托福听力TPO11学习笔记中关于lecture4的内容，大家在平时备考时也要注意经验和技巧的积累，更多的笔记内容小编稍后为您呈现。最后，小编预祝大家在托福考试中取得好成绩。
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