前程百利小编为大家带来托福阅读材料。广告对孩子的影响在大部分人看来都是负面的，但是作者认为广告对孩子带来的“正能量”很多。文章的难词已经标示出来，希望大家可以学习到相关知识，并通过不断的阅读练习提高自己的托福阅读能力。
There are not many people in the world today that would disagree with the fact that children are our future. Children are the ones that must carry on(继续) family traditions continue to build and develop new public projects and continue to learn and expand the knowledge of the human race. With that said it is important to understand that children are also future consumers. Advertising to children has long been a very successful way to build a solid consumer base that will win the minds of children in order to secure(使……稳固) a lifetime of consumer purchasing. It will create the marketing of the product through the children .
• Advertising makes the children awarded of the new products available in the market. It increases their knowledge about the latest(最新的) innovation in the field of technology.
• Convincing(令人信服的) ads which centre around the healthy food products can help improve the diet of a child if they are attracting enough.
Negative Effects of Advertising on Children
• There was a time in 60s and 70s when the main targeted audiences(目标客户) of advertisers were housewives. However they gave way to the youth who later became the target of the ads. The focus then shifted to children which continues even today. Today children can be seen in ads which are not at all child products. Even in an advertisement of Maruti Esteem two children were shown comparing whose daddy has the bigger car.
• In fact today 84% of parents take their children along with them when buying products which are not child-products simply because children have a big say in buying decisions. Advertisements do have great impact on children whether it is decision of purchasing toys dresses or imitating(模仿) their favorite characters.
• Boys in the south imitate Rajnikant the popular actor of films in the south who had a particular style of flipping(轻弹) a cigarette to his lips. They unconsciously(无意识地) started trying to flip the cigarette in the same manner and many took to smoking through this playful(玩笑的) imitative initiation(开始).
• Many advertisements nowadays include the dangerous stunts(特技) which can be only performed by the experts only. Even though the ad maker shows the warning the child’s are simply imitating the stunts which will dangerous to their life.
• Junk foods such as pizzas burgers and soft drinks are heavily promoted during the TV viewing time this develops a craving for fatly sugary and taste foods for child’s thereby(从而，因此) affecting their health adversely(负面地).
• The children usually get more attracted towards most costly(昂贵的) branded products even though parents are not able to purchase such costly products the child’s force them to purchase.
以上就是前程百利小编为大家带来的托福阅读材料，平时的阅读练习是托福考试阅读备考的重要一环。希望大家利用好每份材料，尽可能多地从中获取知识。预祝大家托福考试取得好成绩。
