不知道大家在买东西的时候，有没有被广告骗过?你买的东西和广告中的表述一样吗?广告的可信度是多少呢?现在，一则托福口语题目就开始帮助我们分析关于广告的一些策略，希望这则托福口语解析可以帮助大家在托福口语考试中取得好成绩!
Reading Part:
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing.
①Target marketing is the strategy of advertising to smaller, very specific audiences –audiences that have been determined to have the greatest need or desire for the product being marketed.
Target marketing has proved to be very effective in reaching potential customers.
Listening Part:
Now listen to part of a lecture on this topic in a marketing class.
Professor(male)
Nowadays something you notice more and more is television commercials that are made specifically for certain television programs. So, let's say, uh, a company wants to sell a telephone, a cell phone.② Now during TV shows that young people watch, you know shows with pop music or teen serials, they create a commercial that emphasizes how fun the phone is.③ You know, the phone has bright colors and they show kids having a good time with their friends. And, well, the company wants the kids watching TV at this time to want to buy this phone, this phone that’s made especially for them.
④But, the same company will make a different commercial to be shown during, say, a program about business or a business news show. ⑤Now, for this group of people, business people, the company will have to show how efficient their phone is, how it can handle all business easily and maybe even save money. ⑥And here is the thing: it’s basically the same phone. The company has just made two different commercials to appeal to different groups of people.一.范文
In the lecture, the professor talks about target marketing which is the strategy of advertising to smaller, very specific audience. In the example, a cellphone advertisement targeting young people is shown during a pop music program. The ad will focus on how fun the phone is to use, and it is colorful. It will also show kids having a good time with friends when using the phone. But the company will show a different ad for the same phone during a business program to target business people. This version will emphasize how efficient the phone is, and how it can handle all business easily, maybe even save money.
二.重点句型分析
1.①中的主干是Target marketing is the strategy ，that have been determined to have the greatest need or desire for the product being marketed.是that引起的定语从句，修饰audiences ，在从句中做定语，have been determined 现在完成时的被动语态。在这句话中给Target marketing下定义，在阅读文章中对于某个名词下定义的句子是需要我们特别注意的地方。
2. ②这句话的主干是they create a commercial ，that引起了定语从句，在从句张做主语。这句话表明了广告上在广告策略上的变化，也是在听力中举得第一个例子，听力中的例子是我们需要特别注意的地方，因为这一部分往往在用具体的事例来说明阅读中的某些定义。这句话给出了这样几个要点，一是who：young people ，二是when：during TV shows that young people watch
3. ③这句话的主干是the phone has bright colors and they show kids having a good time with their friends，其中have a good time with是固定搭配。具体的说明了广告是如何制作的，广告中呈现的形式是它有明亮的颜色，而且是很多朋友一起使用的，大家可以找到乐趣。
4. ④中的主干是：the same company will make a different commercial 。这句话引出了第二个例子，句首的but就是一个暗示，希望大家在看到转折词的时候提起注意。这句话表明了第二个广告情景针对的人群business以及播放的时间a program about business or a business news show.
5.⑤这句话的主语是the company will have to show具体的说明了第二个广告的特点，比如第二个广告高效率并且可以省钱，使用方便，一切都是围绕着商务人士的心理需求而制作的。
6.⑥表明了结论。同样的东西因为针对不同的人群，所以会做不同的广告来吸引消费者
三.解析
1. Reading key.
(1.1) Term: target marketing.
(1.2) Definition: target marketing is the strategy of advertising to smaller, very specific audiences.
2. Listening key.
(2.1) Example1.
(2.1.1) Who: young people.
(2.1.2) When: shown during pop music programs.
(2.1.3) How: how colorful the phone is; kids having good time with friends; fun to use.
(2.2) Example 2.
(2.2.1) Who: business people.
(2.2.2) When: shown during business news show.
(2.2.3) How: how efficient the phone is; handles all business; save money.
(2.3) Conclusion: same phone, different ad for different audiences group.
四.模板
In the lecture, the professor talks about
In the example,
But
以上就是前程百利小编要和大家分享的托福口语task4中关于广告的一些解题思路，希望可以帮助大家备考。如果想了解更多备考资讯，欢迎登陆前程百利论坛，最后预祝每一位考生都能考出好成绩。
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