说到托福阅读备考，TPO是必不可少的备考神器，通过TPO练习来更好的适应阅读考试的节奏。本文小编带来的托福阅读笔记是TPO14 Children and Advertising的内容，希望能够与正在备考的大家一起进步。
TPO14 Children and Advertising
文章题材：社会学科——儿童和广告
常见词汇：
subjective[səb'dʒektiv]adj. 主观的n. 主格，主观事物
nevertheless[.nevəðə'les]adv. 仍然，不过conj. 然而，不过
uncertainty[ʌn'sə:tnti]n. 不确定，不可靠，半信半疑 (学术)不可信度; 偏差
cereal['siəriəl]n. 谷类食物，麦片adj. 谷类的，谷物的
appealing[ə'pi:liŋ]adj. 引起兴趣的，动人的
offset['ɔ:fset]n. 抵销，支派，平版印刷，弯管，[计]偏移量
interpret[in'tə:prit]v. 解释，翻译，口译，诠释
qualification[.kwɔlifi'keiʃən]n. 资格，条件，限制
indicate['indikeit]v. 显示，象征，指示v. 指明，表明
protection[prə'tekʃən]n. 保护，防卫
易错题解析：
Paragraph 4: The use of celebrities such as singers and movie stars is common in advertising. The intention is for the positively perceived attributes of the celebrity to be transferred to the advertised product and for the two to become automatically linked in the audience's mind. In children's advertising, the "celebrities" are often animated figures from popular cartoons. In the recent past, the role of celebrities in advertising to children has often been conflated with the concept of host selling. Host selling involves blending advertisements with regular programming in a way that makes it difficult to distinguish one from the other. Host selling occurs, for example, when a children's show about a cartoon lion contains an ad in which the same lion promotes a breakfast cereal. The psychologist Dale Kunkel showed that the practice of host selling reduced children's ability to distinguish between advertising and program material. It was also found that older children responded more positively to products in host selling advertisements.
10. In paragraph 4, why does the author mention a show about a cartoon lion in which an advertisement appears featuring the same lion character?
○To help explain what is meant by the term "host selling” and why it can be misleading to children
○To explain why the role of celebrities in advertising aimed at children has often been confused with host selling
○To compare the effectiveness of using animated figures with the effectiveness of using celebrities in advertisements aimed at children
○To indicate how Kunkel first became interested in studying the effects of host selling on children
题型：修辞目的题。答案是(A)
解析：由题干关键词a show about a cartoon lion定位于第6句，具体信息所在语句中有for example，所以可知是具体信息为例子;往前看，前一句给出了host selling的概念并提出难以区分advertisements和regular programming。得知该例子是用来解释说明这一概念的，且解释difficulty。对应A项内容。B项和C项的信息错误，D项则是下文的内容。
易错选项：(B)。
Paragraph 3: ■Fantasy is one of the more common techniques in advertising that could possibly mislead a young audience. ■Child-oriented advertisements are more likely to include magic and fantasy than advertisements aimed at adults. ■In a content analysis of Canadian television, the author Stephen Kline observed that nearly all commercials for character toys featured fantasy play. ■Children have strong imaginations and the use of fantasy brings their ideas to life, but children may not be adept enough to realize that what they are viewing is unreal. Fantasy situations and settings are frequently used to attract children's attention, particularly in food advertising. Advertisements for breakfast cereals have, for many years, been found to be especially fond of fantasy techniques, with almost nine out of ten including such content.
13. Look at the four squares [■] that indicate where the following sentence could be added to the passage.
Another aspect of advertising that may especially influence children is fantasy.
Where would the sentence best fit?
题型：句子插入题。答案是(A)
解析：被插入句的关键纽带词为another和fantasy，按常规another前要有一个aspect。由fantasy知，此词在该句中首次提出，下句应该会再出现。如果放在第一个空，应该是第二段提到aspect，先不往前看。往后看，发现后文即开始讲fantasy，确定应是被插入句的下一句，第一个空正确。
以上就是小编带来的托福阅读笔记之TPO14 Children and Advertising，希望能够和备考的大家一起学习。更多托福考试资讯请关注前程百利。
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