托福阅读修辞目的题是阅读考试中比较常见的一种题型，tpo则是托福阅读备考最权威的材料，所以托福小编综合二者，为大家集中整理了tpo阅读中考察的修辞目的题及其对应的解析，供大家参考使用。本文带来的是TPO14-1的修辞目的题，一起来看看吧。
TPO14-1 Children and Advertising
Paragraph 4
The use of celebrities such as singers and movie stars is common in advertising. The intention is for the positively perceived attributes of the celebrity to be transferred to the advertised product and for the two to become automatically linked in the audience's mind. In children's advertising, the celebrities are often animated figures from popular cartoons In the recent past, the role of celebrities in advertising to children has often been conflated with the concept of host selling. Host selling involves blending advertisements with regular programming in a way that makes it difficult to distinguish one from the other. Host selling occurs, for example, when a children's show about a cartoon lion contains an ad in which the same lion promotes a breakfast cereal. The psychologist Dale Kunkel showed that the practice of host selling reduced children's ability to distinguish between advertising and program material. It was also found that older children responded more positively to products in host selling advertisements.
10.In paragraph 4, why does the author mention a show about a cartoon lion in which an advertisement appears featuring the same lion character?
○ To help explain what is meant by the term "host selling” and why it can be misleading to children
○ To explain why the role of celebrities in advertising aimed at children has often been confused with host selling
○ To compare the effectiveness of using animated figures with the effectiveness of using celebrities in advertisements aimed at children
○ To indicate how Kunkel first became interested in studying the effects of host selling on children
解析：修辞目的题，修辞点所在的句子只是单纯在说一个例子，而且包含一个for example，明显是为了证明前一句的，前句介绍了一个新概念叫做host selling的，所以答案是A介绍什么是host selling。因为前句说host selling使孩子难以区分真实的电视节目和广告，所以是misleading
[4]名人代言在广告中非常普遍，如歌星和电影明星。目的是将人们对名人的正面态度转化为对广告产品的评价，使两者在观众的脑海中自动产生联系。在儿童广告中，“名人”通常是流行卡通片中的卡通人物。在过去几年里，儿童广告中名人的作用常常与“主角”销售理念混为一谈。“主角”销售混合了常规广告，因此两者很难区分。举例来说，当关于一个卡通狮子的儿童节目中出现一则广告，而这则广告中是同一个卡通狮子在兜售谷类早餐的话，这就属于“主角”销售。心理学家Dale Kunkel指出，“主角”销售大大降低了儿童辨别广告和节目内容的能力。人们还发现，年龄较大的儿童对“主角”销售的广告更为认可。
以上就是托福阅读TPO14-1中的修辞目的题及其解析，大家可以在备考的时候参考复习，希望能够帮助大家的考前准备。最后前程百利祝大家都能取得理想的托福考试成绩。
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